So people only like restaurants because of mythical corporate garbage? Is there a particular method in which people are indoctrinated before or after eating in a restaurant, that controls how they feel about the place and what their experience is? Maybe subliminal messaging put into the muzak? Mind altering chemicals added to the food?
The restaurant doesnt
implant a vulnerability to nostalgia and cultural mythology into its customers.
This particular chain restaurant
takes advantage of a customer base whos already primed for that (by using decor, imagery, key menu words, architecture, the whole aesthetic package.) So... why are so many American customers feeling this way?
1. Perennial golden age mythology: everything was morally better in the past. This isnt particularly American. And its not at all particular to our time. . But I do think American companies leverage this better than any others.
2. Real negative reaction to the de-localizing of everything. More people than ever live in a suburban slop that feels placeless, and actually is culturally placeless. Oh for the days of the "Old Country Store" where you could see neighbors you knew by name and buy some wholesome ingredients for a homecooked meal prepare with love and care. (Absent any actual old country stores in suburban and near interstate-highway zones, people will play along - using the Chinese made junk and flavored sugar / corn syrup items).
3. Really big picture, Americans are generally good people (though that might be shifting a bit) and this character has been maintained by various myths that we cling to. (This absolutely includes Christianity - and making no claim to its truth value, its mythic values suffuse the culture even among non believers.) This is a positive, generally imo. But.... it and other myths takes up so much personal and cultural headroom that it doesnt leave enough space for
the real, the facts of whats going on both over the horizon in the rest of the world, or even in front of our own faces. We shut our eyes a lot and prefer to run old time morality tale reels over and over in our mind. These work to the extent we can pretend the real world facts match the scenes contrived for us.
Of course some people just want a reliable meal after a long drive on the interstate. But thats completely aside from the "go woke, go broke" discussion about aesthetic changes. If it was just about a sturdy greasy meal, then why would removing old gramps from the logo matter one way or the other?
(Essay over)