I really hope that you didn't watch that video before saying that. Otherwise you seem to be a heartless person.
Anyway, throughout the video you could hear them saying, "Allaah (alone) is sufficient for us and He is the best disposer of affairs (for us)."
Regardless of how the world feels about them, all they need is God and His Pleasure.
Wooing the media? They're just showing the reality that has been their lives since the creation of Israel. Just because people chose to believe Israel's lies does not mean that what's happening now hasn't been taking place for decades. But finally the facts are coming to light and more people who were otherwise silent are outspoken about Israel's atrocities today than any other time I can remember. Most mainstream media is still mainly pro-Israel (or scared to go against Israel).
Hamas? This footage is taken by your average, non-combatant Palestinians (or humanitarian workers or journalists).
Israel under-uses social media? They are masters at spinning stories to portray themselves as victims just "defending" themselves.
They invested a lot of time and effort into figuring out just how to be good (obviously lying) spin doctors.
What's also interesting is the fact that Israel has to pay for people to tweet about it favorably. However, even with all that: