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KitchenAid
If nobody else is going to invent a dishwasher, Ill do it myself.
Josephine Garis Cochraine
Josephine Garis Cochraine
In 1926 another company came into the picture. The Hobart company, founded in 1897, produced equipment for grocers and institutional kitchens. Hobart acquired the Garis-Cochraine but continued to concentrate on its heavy-duty dishwashers. It was not until 1949 that the company finally introduced a home model, called the KitchenAid. In its marketing research, Hobart found that many women of the period actually enjoyed washing dishes, so the company had to find a more compelling reason for women to buy the machine. Researchers also discovered that women felt guilty about leaving dirty dishes after late night snacks. That information, plus the added benefit of sterilization, led to dishwashers becoming a permanent fixture in many American homes.
Consider This: A good idea may come before everyone is ready to use it. Timing must also be right.
Submitted by Richard