What we're seeing here and in other places is what evangelism becomes when it has been in the hands of the socially powerful....
....but Christ intended it to be handled by the socially weak.
How did Jesus approach evangelism? We have an example with the Samaritan woman at the well.
Jesus could have sat down at the well, cocked his head at the woman, and said: "I doth perceive that thou art a ho. Repent or get thee to hell!"
That's not the route He took, however. Rather, Jesus prodded her in the spot she was tender.
This is what I mean: We "holy folk" look at a "sinner" and see her most glaring, obvious sin. Say, looking at a woman on the street and seeing that she is a prostitute. In our minds, what we see is what we need to point out to her that needs fixing. "You a ho, and you're going to hell, if you don't repent!"
But in fact, that will be the very thing that in her mind and by circumstances of the world she will have built the strongest bulwark of defensive rationale. She will have a million reasons why it's necessary for her to be a prostitute, and why it's unreasonable for her to be anything else....and you won't have an answer for those reasons.
You're going to say, "But, but...hell!" and she will say, "What is hell to me? If I don't show up tomorrow morning with money, my pimp is going to give me hell. What are you going to do about that?"
But if she's been enabled by the Father, He will have already been prodding her in the very spot that she has not built a bulwark to defend.
For the woman at the well, it was the loneliness of being outcast from the local society of women, which she was forced to face every time she had to draw water separately from the other women. The burden that she felt directly was not that she was living with a man not her husband--she had a rationale for that. Her burden was loneliness...and Jesus offered her respite from her burden.
This is the gospel: Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls, for my yoke is easy and my burden is light.
When Christians rush to assert "hellbound," they are not speaking the gospel of Jesus, they are speaking the condemnation of the Accuser.