In the case of masterpiece bakery, the owner asked.
Are you suggesting they should have lied and tried to hide?
Bringing it back to the question: Why should they have to?
He asked? Are you sure? I looked through the contents in the OP link and found nothing indicating that. But here is part of what I did find:
"Scardina had some involvement with the cakeshop controversy as far back as 2012, emailing the bakery to call him a bigot and a hypocrite for declining to bake the same-sex cake. The same year, Scardina contacted the Colorado commission offering to serve as a complainant if the same-sex couple did not proceed with their complaint.
Scardina said that by 2017 she had forgotten her anger over the same-sex wedding cake, Courthouse News Service has reported.
In June 2017, the day the U.S. Supreme Court agreed to hear Phillips’ previous case, Scardina contacted Masterpiece Cakes and requested a cake with a pink and blue design to celebrate a gender transition. The bakery declined the order from Scardina, setting in motion another legal and political dispute.
Three months after winning the Supreme Court case, Phillips faced a legal complaint from Scardina. In the following year, Phillips’ cakeshop received multiple requests for cakes celebrating Satan, using satanic symbols, requesting sexually explicit content, or promoting marijuana use, Alliance Defending Freedom’s case briefing said. Scardina had requested at least one of these satanic-themed cakes, according to the brief.