- Dec 3, 2006
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Parallel economy fueled by conservatives gives consumers alternatives that support their values
"We started our company with the idea that books are the most important thing because they have a special way of sparking kids' imaginations and activating their mind," Brave Books CEO Trent Talbot said.

While companies such as Bud Light and Target have drifted left, leading to boycotts and backlash, conservative entrepreneurs spent much of 2023 creating a parallel economy to give consumers more products that align with their values.
Conservative leaders described to Just the News how they got involved in businesses by creating multiple alternatives in banking, books, shopping, job boards and music.
Last year, country music star John Rich announced the creation of a new bank for Americans who support freedom of speech and have concerns about their existing bankers punishing them – and their accounts – for publicly backing issues that their banks don't support.
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