I believe I do know what entertains a person to follow a god like that.
JER 17:9 The heart is deceitful above all things, and desperately wicked: who can know it?
Unfortunately I believe that this interpretation of the Hebrew is sadly wrong. According to Strong's, alternative words could be;
"deceitful" 6121 `aqob: in the orig. sense, a knoll (as swelling up); in the denom. sense (trans.) fraudulent or (intrans.) track: crooked, deceitful, POLLUTED.
"wicked" 0605 'anash: to be frail, feeble, or (fig.) melancholy: incurable, SICK, woeful
IOW The heart is POLLUTED above all things, and desperately SICK: who can know it?
Our admonition from God at creation was thus. "Let US make man IN OUR IMAGE and AFTER our LIKENESS."
Indeed mankind was made in the image/substance of God which, according to scripture means man is spirit because "God is spirit". And God put a "spirit in man" from Him, into a 'just created' body of clay. God never had a clay body, "GOD IS SPIRIT". And the cry of the heart of that man was to be pursuing "after His likeness". But Adam/Eve were NOT 'LIKE GOD', because God would not have sinned, but they did.
Now 'the gist' of my answer to your query. I think most entertain a 'likeness of God' which is more akin to a cosmic Hitler with an eternal Auschwitz. And they do so because the indoctrinated hearts of men are polluted and sick. An historical example, is that of 'Bloody queen Mary' who justified the horrific torture of even martyring saints (judged heretics by 'the church') by burning them at the stake. And the defensive motive she gave for justifying such horror was, 'God is going to burn the heretics for eternity, I'm just going to help them get started.' For me, that subliminal likeness of God comes from polluted and sickening theology I was first taught and believed. I once was blind, but now I see. 'They' can not see that though.