Perhaps the women who say they don't like facial hair, are just thinking of the men who don't need it as much?
Hmm. I am not a fan of beards. Clearly I am not typical of the people involved in this study!
My main objection to beards is the sensation of them; they're prickly, they're rough, they're obtrusive. Nothing makes me want to snuggle into a beard.
I have seen some men - a small number - whom I think look better with a beard, but that doesn't mean they're attractive to me in the sense of wanting to be close to that beard!
Perhaps the women who say they don't like facial hair, are just thinking of the men who don't need it as much? Because it is a more honest signal.