I shop at Wal-Mart, from a small town - we don't have many choices to shop and I was concerned about this - so I wrote to the home office and ask them - here is their reply.
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Thank you for your message.
The American Family Association is distributing information about the Walmart.com affiliate program and is suggesting that Wal-Mart contributes 5% of online sales to a gay and lesbian group. We want to take this opportunity to clarify our affiliate program and the misinformation that is being circulated.
Just as our stores try to find new ways to serve the 127 million customers who shop with us each week, Walmart.com is working to attract online customers with a variety of programs and promotions. Our affiliate program is designed to drive web traffic to our site and is a common marketing practice that is used by many other major online retailers, including amazon.com, barnesandnoble.com, and disneystore.com.
More than 43,000 organizations participate in walmart.coms affiliates program and over 100 Christian organizations also participate in the program. Affiliates ask to be included in the program and receive a small percentage of the sales that result from the customers they refer.
Wal-Mart does not evaluate the viewpoints or political agenda of potential affiliates, and acceptance as an affiliate does not convey or imply an endorsement of a particular agenda or viewpoint. We are committed to serving our customers, and our affiliate program is one of the many ways that we do so.
The group identified by the American Family Association has been an affiliate of Walmart.com since 2002 and has referred exactly one sale for $41.73 to our site since joining our affiliate program. As a result, it would have collected $4.17.
For more information about the walmart.com affiliate program please visit: http://www.walmart.com/affiliate/aff_tc.html.
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Again - we cannot always believe everything we read or hear.
That is so wonderful that you contacted them, and they that responded.
This is precisely what I said on Page 2 but half the people here didn't believe me. Maybe it was my attitude.
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