- Jun 27, 2003
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SELLING YOURSELF
A mans success in handling people is the very yardstick by which the outcome of his whole lifes work is measured.
Dr. Paul Parker
There is a difference in being an order taker and being a salesperson. High school students can be hired to take orders at McDonalds or at the local department store. In sales, there is an important step to becoming a professional. Most professional sales relationships are more than just a single chance encounter, such as would occur at a grocery store or a fast-food restaurant. In fact, the relationship is much like a marriage. There is a courtship, a consummation of the deal, and involvement that continues after the sale is made. The quality of the marriage depends on how well the seller manages the relationship. If the marriage is good, the sellers reputation is enhanced and there will be opportunities for more sales. If it is bad, the sellers reputation is tarnished and sales will dry up.
This sales relationship occurs even if we are not pursuing sales as a career. We sell ourselves to our employer, to other business associates, and to our friends. In every case, we must follow through after the sale. We must recognize that there are competitors lurking around every corner. Service after the sale builds the relationship generates repeat business. Honesty in the relationship builds trust. Being there when troubles surface builds loyalty. Good sales relationships build referrals, recommendations, and more opportunities to make another sale.
CONSIDER THIS: Relationships do not just happen. Like a marriage, they require time, commitment, and energy. Give of yourself to others, and you will see friendships develop.
Submitted by Richard
A mans success in handling people is the very yardstick by which the outcome of his whole lifes work is measured.
Dr. Paul Parker
There is a difference in being an order taker and being a salesperson. High school students can be hired to take orders at McDonalds or at the local department store. In sales, there is an important step to becoming a professional. Most professional sales relationships are more than just a single chance encounter, such as would occur at a grocery store or a fast-food restaurant. In fact, the relationship is much like a marriage. There is a courtship, a consummation of the deal, and involvement that continues after the sale is made. The quality of the marriage depends on how well the seller manages the relationship. If the marriage is good, the sellers reputation is enhanced and there will be opportunities for more sales. If it is bad, the sellers reputation is tarnished and sales will dry up.
This sales relationship occurs even if we are not pursuing sales as a career. We sell ourselves to our employer, to other business associates, and to our friends. In every case, we must follow through after the sale. We must recognize that there are competitors lurking around every corner. Service after the sale builds the relationship generates repeat business. Honesty in the relationship builds trust. Being there when troubles surface builds loyalty. Good sales relationships build referrals, recommendations, and more opportunities to make another sale.
CONSIDER THIS: Relationships do not just happen. Like a marriage, they require time, commitment, and energy. Give of yourself to others, and you will see friendships develop.
Submitted by Richard
