I can see what you mean. However, the intention is not to "hoodwink" people.
CF, which is now Foru.ms, is still the same site, with the same people (well, some of the same people) who are friendly, with a warm atmosphere (hopefully we can return to that) and great fellowship.
A lot of non-Christians would love to be part of it. When we invite non-Christian friends to the site, we are not doing it because we want to "hoodwink" them - we are doing it because they are our friends.

Exactly the same reason why you would invite friends to other so-called "social networking" sites. Except that this will be a site based on Christian principles, which I think a lot of non-Christians would find attractive - in fact, having a site like this based on Christian pricinples which means we will moderate tightly and ensure civility, would be something that a lot of non-Christians would be looking out for. I would think that people would be inviting their friends not purely to "hoodwink" them but because they love them and want to catch up with them online in a community setting. There is no "false advertising" as such - we are what we are, an online community. The reason why the name was changed is to address the claim that I was "false advertising" - so I addressed it.
Hope that makes sense. No matter how I type something out, someone's going to find a different interpretation - let's hope I got out what I was hoping to mean.