MAGA:
A feeling that once America was easier to make it in (which is true), and then...
a wishful hope that somehow we could turn back the clock to that easier time.
Of course, one could try to turn back the clock on costs -- one could buy a far less fancy car(!) and get something a little more like a car from the 70s == which was vastly more simple and basic than most modern automobiles.
And how about a far less fancy house(!), with less fancy improvements in it, again, more like the smaller and less fancy houses of the 1960s that people bought in the 1970s....
In some parts of the nation, modest homes can cost almost as much(!) as newer ones, when the area is very crowded and in high demand -- and in those areas are high land prices -- but...in many parts of the nation, older houses are less expensive than the more fancy modern ones.
So, one could turn back the clock on expenses....
And then there is medical expense...the cost of which has naturally risen and risen over decades, because of course people are willing to pay whatever they can to stay alive. The nature of medical expense in a free market where some doctors are better than others and some treatments/drugs seemingly better is that this situation will cause prices to rise to take whatever money is available. If average wages go up...then, medical costs will go up because more money is available, inevitably, under a free market.
But, sans medical costs or land prices in certain areas, one could at least turn back the clock on other expenses.