bhsmte
Newbie
I don't think it's possible to objectively define where such a barrier might lie. In any business you will have competitors sooner or later. The market might be big enough for multiple companies to exist in the same field but ultimately you may want to draw business away from your competitors so you can grow your own business.
Personally I think I'd be worried about where my business was going if I found myself doing whatever it took to squeeze a little more profit at every turn even if it meant a relentless drive to the bottom, squeezing staff and suppliers and providing a product of ever-lower quality so I could make a little more. But if the business has a unique selling point of being cheap, it can't do cheap by paying staff and suppliers extra and maintaining high quality. My own preference would be to sell a quality product, but if consumers prefer "cheap" above "good" the chances are the quality product would get squeezed out sooner or later.
I shop at wal mart fairly often and some of their products are of lower quality, but they also sell a great deal of name brand products, which are the same at wal mart, as they would be at any other store.
Any store's goal, is to create a market niche, which will meet the needs of customers, so they can sell enough product to be successful and any store's goal, is going to be to sell as much product as possible.
With brand name products, Wal Mart buys in such mass, they are able to sell the products for less than most of their competitors. The stores are also not fancy, which keeps costs down and some of the employees they hire, likely have trouble finding jobs elsewhere, which allows them to probably pay a little less. All this, adds up to lower prices for consumers, which is good for consumers.
If people want to shop at other stores that are more pleasing to the eye, have employees that are more presentable, than they are free to do so, but in my experience, they will be paying 5-10% more for the same product.
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