I would be curious to see those numbers. I'm aware there's a market for certain items but I wouldn't call the demographic large. Although people are willing to spend more in some areas it rarely applies across the board.
You can make things at home if you're not serving the mainstream. You market to a demographic that appreciates niche or luxury items. They're the ones who buy it.
Alabama Chanin is a great example.
The company employs local women aged twenty to seventy, to help sew one-of-a-kind, handmade garments, preserving the region's dwindling tradition of quilting. Any waste fabric is used as an embellishment, patchwork, or appliqué as a way of using the re-manufacturing process.
Pieces are made from 100% organic cotton, often sewn by hand through a group of artisans using a cottage industry method of operation. Certified organic cotton jersey is sourced from select Texas farmers, then sent to North Carolina to be spun into thread, and then knitted in South Carolina before either returning to North Carolina to be dyed. If the garments are being dyed with indigo, they go directly back to Florence where they are hand-dyed in a small dye house.
At Building 14, Chanin's factory in Florence, workers cut, paint, and prepare for our artisans here in Florence. While machine-made garments are sewn in-house, hand-sewn garments are made out-of-house by select artisans. Every garment is numbered and signed by the artisan who constructs it.
She's doing everything here and blessing her community. We need more people like her.
~bella