There are many forms of profit sir, not all of which are direct physical money (although just having frequent visitors to a site can do that). Social profit as well as cultural profit provide sorts of power over others, when you know how to use them.
The idea that someone would write a fake brilliant book to get advertising hits on the net before the internet was available is not a rational conclusion. The UB was put in a trust in 1955 which is publically available information. They have a tiny office with a tiny staff of about 5, a volunteer board and a tiny budget for the entire world promoting a book which is free on the internet.
The book speaks for itself.
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