oh that’s interesting. I hadn’t heard that.
The film literally ends with Caviezel as Caviezel directly addressing the audience and a plug for people to pay it forward: buy future movie tickets that can be 'donated' to people. These tickets are being bought, but there isn't as much demand for people to claim them.
[He gave up his 'points' when it didn't look like the film would ever see the light of day.]
Q There’s a direct message to theater audiences after the credits roll, delivered by Caviezel inside an emotional monologue about human trafficking. It asks viewers to scan a code on the screen to pay it forward by purchasing more tickets to the film. Why do that?
... Angel Studios came, saying, “We have a plan.” For me, as a storyteller, anything you put inside my movie that’s not mine is going to hurt me. It doesn’t matter what it is. So this was a matter of trust. They said, “Let us test it, and if the audience doesn’t like it, it’s out.”
Then I saw Jim’s conviction. His delivery was matching the spirit of the film. It really has an impact when you are right there, boom, and you send the ticket to a friend. That is action. Now, if you ask me, “Alejandro, if it was your [move], would you have that?” I will say no. But that’s why I’m not a distributor. If I was a distributor, I’d surely collapse the company because I’d be all about the art. So I respect and admire the work that Angel Studios does, because it’s not an easy movie to market. I’m so grateful to them.
Q Wouldn’t it have been more in line with the intent of the film to send donations to antitrafficking organizations rather than box-office sales?
What’s better? To raise mass awareness or send it to one organization? The problem is that internationally, there’s thousands of nonprofits doing this work. Do you send it to Guatemala? Somewhere here? But once people watch that film, they are so moved, we’re seeing their desire to want to do something about it. The more awareness you create, the better. To me, awareness creates change more than sending $20 to one [organization].