- Feb 5, 2002
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When COVID-19 hit, Virginia Sharp knew she had to keep paying her bills as the owner of a small boutique, so she decided to think outside the box.
Given mandated shelter-in-place orders, she transitioned her sales efforts from the brick-and-mortar location in Macon, Georgia, to social media which reaches the masses. Every Friday night she started streaming live fashion shows with a different theme each week—and it transformed her business.
Continued below.
Small Town Business Owner Survives Pandemic By Live-Streaming Fashion Shows on Facebook
Given mandated shelter-in-place orders, she transitioned her sales efforts from the brick-and-mortar location in Macon, Georgia, to social media which reaches the masses. Every Friday night she started streaming live fashion shows with a different theme each week—and it transformed her business.
Continued below.
Small Town Business Owner Survives Pandemic By Live-Streaming Fashion Shows on Facebook