Who said it's about having a guy on the internet to turn to? These "Orthodox influencers" bring people to orthodoxy. Most people here in America at least don't know Orthodoxy exists or who the church fathers are, for that matter. So the likelihood that they are going to visit a parish and talk to a priest or start reading the fathers is slim to none. A lot of folks hear about orthodoxy for the first time online. They may come for one of the online personalities, but if they are truly seeking the Lord, then they stay for the right reasons. If not, they get drowned out by the real church. As far as I am concerned, I don't think it matters why people come in the door. It's why they stay that is important.
On another note, I know quite a few people who could learn a thing or two from these "internet types." Since I converted, I have noticed that many Orthodox people are weak when it comes to apologetics. The ones who are not are usually converts themselves. The popular Influencers are typically popular for this reason because they are good at what they do, and they relate to people who are discovering orthodoxy. I know this thread is about dyer, but there are plenty of great examples to point to that don't have the same issues he does.