It's even more than that, as David Bentley Hart says in his book THAT ALL SHALL BE SAVED. Because of the natural spiritual darkness of sin, souls really cannot know what they are refusing until they see Christ after death. Would anyone in his/her right mind, upon seeing the beauty and reality of Christ, say "Meaaaaaah.....I think not!"
Of course not!
And if anyone did, then they would be insane, and in Christian anthropology, we don't hold the insane as being guilty of sin. Therefore, until the soul is rational and can make a rational choice, it is cannot really be considered to be guilty, but rather sickened.
The whole point of evangelization is to share the beauty and love of Christ with others that they might see this, and comparing their sin to the joy of knowing Christ, might repent and turn to Him. Unfortunately, the Church has done such a poor job of this - promoting the God of anger, revenge, and fear - that millions and millions have been turned off from anything to do with Christianity.
Take the story of Mahatmas Ghandi. He was interested in the Christian message until he went to church one day and the usher standing outside called him a "kafir" (the equivalent of ni**er in India) and threw him down a flight of steps.
That ended his interest in Christianity.
And yet Dorothy and many others would send Ghandi to hell simply because he couldn't get over this shoddy treatment by a "Christian". And that's just one example of millions. Seeing how Christians have acted towards brown-skinned, funny-talking people over the centuries, it's a wonder we are not chased down the streets by mobs with with broom handles.