No easy ride: Motorcycle industry is in deep trouble and needs help fast, panel agrees

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Dec 28, 2003
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A group of two dozen concerned motorcycle veterans has published a comprehensive research document that addresses the question, “Can this industry be saved?” Maybe, it concluded, but it’s not going to be easy. Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues. He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

No easy ride: Motorcycle industry is in deep trouble and needs help fast, panel agrees