He is one of the most convincing representatives of the Right that I have cmoe across.
It would seem as if the targets of political/social debate are always either the most convincing and least convincing people (on either side)...as to where the "moderately convincing" "average Joes" of various movements often get a pass.
I think that's partially strategic for a few reasons.
A) It's easy to argue against extremists
B) It's hard to argue against convincing people
C) If you publicly give both the same treatment, you can give the impression that they're "the same" - as to give the impression that the opposing side doesn't have any nuance.
For instance, I would say Alex Jones is one of the least credible, least convincing people on the right... Andrew Klavan would be an example of a more convincing, credible (at least in the way he comes across) person on the right who makes reasonable sounding arguments, is tough to debate against, and keeps his cool and doesn't delve into the conspiracy realm like Alex Jones does.
Yet, to see the way they're labelled and reviewed by "Media Matters", they're both given the same kinds of negative labels, and both are portrayed as if they're "equally threatening" and equally radical, when that's clearly not the case.
Meanwhile, only moderately convincing conservatives are given a pass or ignored regardless of how radical their viewpoints actually are.
The same is true when it goes in the other direction as well. When the right is looking to critique them, they zero in on the goofballs (because they're easy to debate), or the really smart folks who can give them a run for their money and label them all under the moniker of "the left"