Well, that's where the confusion comes in. Sometimes, we're judging evidence for a thing, and whatever we determine might be a fact. For instance, when we're trying to determine who committed a murder. I might say something like, "In my opinion, Jeff is the murderer" and you might say something like, "In my opinion, Sheila is the murderer." One of us might be correct, in that situation. Hypothetically, if we had knowledge of all the facts, we would know if our statement is correct.I actually wrote 'based on personal preferences' and then changed it to 'personal decisions'. It sounded a bit more thoughtful than what could be claimed is a mere preference. But truth be told, they are mostly interchangeable.
Morality isn't like that. We can't determine a true statement about how one ought to behave because there isn't one. Morality requires us to insert our personal preferences or we won't make a judgement at all.
There aren't any special preferences. No preference is "better" or "more accurate" or "more true" than any other preference. We can distinguish between who a preference belongs to, but all preferences are equal. There's no such thing as a "mere preference" because there's no such thing as a "significant" preference.
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