Osteen's sermons and writings are sometimes noted for promoting prosperity theology, or the prosperity gospel, a belief that material gain is a reward for pious Christians.[24][25][26][27][28][29][30] However, when asked if he is a prosperity teacher, Osteen responded that if prosperity means God wants people to be blessed and healthy and have good relationships, then he considers himself a prosperity teacher,
but if it is about money, he does not. He has specifically stated that
he never preaches about money because of the reputation of televangelists.[31] In an interview with The Christian Post on April 21, 2013, Osteen expressed his sentiments on being perceived as being part of the prosperity gospel. "I get grouped into the prosperity gospel and I never think it's fair, but it's just what it is. I think prosperity, and I've said it 1,000 times, it's being healthy, it's having great children, it's having peace of mind. Money is part of it; and yes, I believe God wants us to excel ...
to be blessed so we can be a bigger blessing to others. I feel very rewarded. I wrote a book and sold millions of copies; and Victoria and I were able to help more people than we ever dreamed of. But when I hear the term prosperity gospel, I think people are sometimes saying, 'Well, he's just asking for money'."
Lakewood Church - Wikipedia