It's really not that complicated.
Some right wing people play the internet game in two ways. The first way is to pick something that is minor and then get really mad about it. For example, over here in germany, there is currently a major ring-wing Brouhaha about "woke cheese", because the new packaging of a relatively popular cheese product features people of diverse color, age and sex. The more minor the thing they get mad about and the bigger the offense they take, the bigger the win.
Behold the horror:
At the same time, the internet game is played by engaging in relentless goading and trolling of the left, with the goal of "triggering" and "owning the libs". Any rise they get out of their opposition is a win for the people playing the internet game. If they don't get a rise out of them, they just reintrepret some statement of disagreement into a full-blown tantrum or take a single video frame out of context and turn it into a meme of left-wing weakness, like this popular image of a very reasonable and polite woman having a public discussion and making the deadly mistake of forming her facial muscles into this shape for a fraction of a second, henceforth and foreever more branding her as the "triggered feminist meme".
Now, please come up with a better comeback.