Cracker Barrel loses almost $100 million.

[Nithavela]

If everything is “woke” does “woke” have meaning anymore? The word tends to get overused a lot.

"Woke" actually has a double meaning.

On the one hand, it means "I do not like this", specifically for things that are new or have changed lately.

But more importantly, it's a right wing signal word. It charges the message with political meaning and signals to everyone on the right wing that they are supposed to also dislike the thing, or they might be viewed as "woke" themselves.

 

[BeckyJ]

Is that it? Well, no one likes a one-upper.

Not a "one upper", just showing there is no room for either side to complain really.
Some will like the changes, the rest of us won't.

 

[BeckyJ]

"Woke" actually has a double meaning.

On the one hand, it means "I do not like this", specifically for things that are new or have changed lately.

But more importantly, it's a right wing signal word. It charges the message with political meaning and signals to everyone on the right wing that they are supposed to also dislike the thing, or they might be viewed as "woke" themselves.

"woke" can mean that to some, but to others "woke" means asleep.
The "woke" think they know, choose what is best, etc, but they really don't since they are asleep.
Asleep to reality and truth of whatever topic is at hand.

 

[Nithavela]

As an aside, cracker barrel lost nothing. Their stocks took a dip. You might want to "buy the dip", like when Trump did his tarriff show earlier this year.

 

[Nithavela]

"woke" can mean that to some, but to others "woke" means asleep.
The "woke" think they know, choose what is best, etc, but they really don't since they are asleep.
Asleep to reality and truth of whatever topic is at hand.

It's a good thing truth completey aligns with your own worldview.

 

[BeckyJ]

It's a good thing truth completey aligns with your own worldview.

Typical Left leaning narrative.

 

[Nithavela]

Typical Left leaning narrative.

Aah, good one. Got another one?

 

[BeckyJ]

Aah, good one. Got another one?

Plenty...just like you!

 

[Chesterton]

Except you wont find them at Cracker Barrel anymore, where the traditional catfish has been replaced by woke cod.

And they're now serving white wine spritzers and avocado toast. As far as the logo, I think the rocking chair really gave it it's appeal. They could have appealed to both sides - boot the guy and put a drag queen in the chair.

But in breaking news, on a positive note - to counter all the bad publicity they've decided to finally re-hire Brad's Wife.

 

[public hermit]

Not a "one upper", just showing there is no room for either side to complain really.
Some will like the changes, the rest of us won't.

Oh, there's room to complain when antique decor is in question, clearly.

 

[RileyG]

"Woke" actually has a double meaning.

On the one hand, it means "I do not like this", specifically for things that are new or have changed lately.

But more importantly, it's a right wing signal word. It charges the message with political meaning and signals to everyone on the right wing that they are supposed to also dislike the thing, or they might be viewed as "woke" themselves.

I think the term entered mainstream during the pandemic.

 

[CRAZY_CAT_WOMAN]

This is another go woke go broke situation. Where the CEO wants to change the company's image. Apparently not having any appreciation for who her customers are. What the main demographic is.

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

www.cbsnews.com

I think to many people have an obsession over the word woke. I think it's been ingrained into people's minds, by their media and news channel. I'm guessing the Cracker Barrel CEO tried to change the logo, so they can attract younger people. Because if they don't attract more young people. This restaurant will die. They have one in Fontana California. A city . I don't know how well it's doing. I'm not attracted to it. I had to eat that stuff, when I was in foster care . I just don't like that kind of food. There's so many restaurants in the city. I don't think any logo will work. I'm guessing they will go back to the old logo.

 

[BeckyJ]

Oh, there's room to complain when antique decor is in question, clearly.

Oh, there's room to complain when antique decor is in question, clearly.

Yeah, just like there's room to complan when pancake syrup, rice, butter, hot cereal packaging triggers the Left leaning

 

[Yarddog]

Post it for comparison.

Modernization: The rebranding is part of Cracker Barrel's "All the More" campaign, which aims to refresh the restaurant's aesthetic and improve the overall dining experience. This includes not only the logo but also renovations to restaurant interiors, enhancing lighting, and decluttering walls.

1. Customer Feedback: The decision to change the logo comes after receiving mixed feedback on previous redesigns, which had adopted a darker, more rustic aesthetic. The new logo is intended to resonate better with contemporary customers while still reflecting the brand's heritage.
   
   2
   • Customer Feedback: The decision to change the logo comes after receiving mixed feedback on previous redesigns, which had adopted a darker, more rustic aesthetic. The new logo is intended to resonate better with contemporary customers while still reflecting the brand's heritage.
   • 
     
   • 3.Sales Revival: Cracker Barrel has been facing challenges with sales and customer engagement. The rebranding, including the new logo, is part of a broader strategy to revitalize the brand and attract a new generation of diners.

What judgmental views have I posted?

When you falsely claimed it was a "woke" agenda.

 

[durangodawood]

....I think the rocking chair really gave it it's appeal.....

We're witness to the elites' assault on artistic realism here. All of it, the grandfatherly figure, the rocking chair, the barrel replete with staves and hoops. Replaced by a sideways "barrel" icon. Just like with those finely wrought romantic southern mounted general statues they pull down.

Woke is really a rebellion against traditional realism. And we the people have had enough!

 

[durangodawood]

Yeah, just like there's room to complan when pancake syrup, rice, butter, hot cereal packaging triggers the Left leaning

Maybe the companies just didnt want imagery redolent of old house servant times. Or fake Indian romanticism. Its a lot of baggage for a company to tote when all they really want to do is sell butter or flavored corn syrup.

 

[BeckyJ]

Maybe the companies just didnt want imagery redolent of old house servant times. Or fake Indian romanticism. Its a lot of baggage for a company to tote when all they really want to do is sell butter or flavored corn syrup.

ok ; )

 

[Chesterton]

...replete with staves and hoops.

I think you've hit on it here. The word stave sounds too much like slave. We have to be extra careful with the fragile folks.

 

[durangodawood]

I think you've hit on it here. The word stave sounds too much like slave. We have to be extra careful with the fragile folks.

I remember as a kid seeing the country Niger on the map and going "really???"

 

[public hermit]

Yeah, just like there's room to complan when pancake syrup, rice, butter, hot cereal packaging triggers the Left leaning

I think you're missing the importance of antique decor. Whatever liberals were crying about was ridiculous by comparison. I just hope they keep the section with an ungodly assortment of odd and interesting candy. If that remains, there's still hope.