- May 31, 2004
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More Americans are interested in science news and information than is commonly thought, a new study suggests. But not everyone wears the intrigue on their sleeves.
In fact some people are downright silent about their scientific interests, perhaps not wanting to be perceived as nerds.
The study, based on online polling and focus groups, was conducted by the media communications agency OMD for Imaginova Corp., parent company of LiveScience and SPACE.com.
Beyond the geeks
The research aimed to get beyond the recognized geek population and gauge interest in science among the roughly 150 million Americans age 18-54. About 40 percent of them, or 60 million people, were found to be "intellectually curious" about politics, the arts and science, all spending significant time with newspapers, related television channels and online media.
http://www.livescience.com/othernews/060419_omd_study.html
I would definitely be in the geek category.