Ohio gubernatorial hopeful Vivek Ramaswamy announced his plans to log off of X, citing its “warped projection of reality.” And Ramaswamy isn’t alone in heading for the digital exits. During a recent appearance on Steve Bannon’s War Room podcast, the conservative commentator and former Breitbart editor Raheem Kassam bleakly proclaimed that he was deleting the app from his phone.
“X is a post-apocalyptic cesspool of bots, pedophilia and political illiteracy,” Kassam wrote in a text message when asked about his decision. “I deleted it from my phone because it was making me dumber.”
Musk’s efforts to combat bot activity have in turn backfired on conservatives: A new feature rolled out earlier this year displaying the country where an account is based inadvertently revealed that many of the most active pro-Trump and MAGA accounts are based abroad.
Yet conservatives’ gripes with the platform run deeper than its less-than-scholarly level of discourse. Increasingly, some big names on the right are coming to worry that X’s algorithm — which elevates short-form video and audio clips over links to articles or essays — is undermining the right’s political cohesion by promoting the most outlandish and conspiracy-minded members of Trump’s coalition.
“When you take away linking to articles or essays and you reward short video clips, you’re going to move toward a kind of Jerry Springer conspiracy theory podcast slop,” said the conservative activist Christopher Rufo.
“It’s not just random basement incels that are listening to this material,” Rufo said. “It’s creeping up into the actual political world that distorts our perceptions and makes us less effective.”
“With immigration, the true ideologues are still cheering on Stephen Miller, but we see now that the majority of Americans are upset with ICE and think that it’s going too far,” [some liberal] said.
“[The question is] will the right, broadly speaking, adopt the kind of mannerisms and habits of communication that are exemplified in the fever swamp of the internet, and thereby alienate ordinary voters who find that distasteful or just don’t understand it,” said Jonathan Keeperman, the head of the far-right publishing house Passage Press and prolific poster under his online pseudonym “L0m3z.”
All signs suggest that the GOP under Trump is headed in that direction: On X, government agencies and elected Republicans have embraced the
patois of the online right, incorporating
right-coded memes and
far-right internet slang into their day-to-day messaging. But as Keeperman pointed out, these digital easter eggs delight online conservatives and raise the hackles of liberals, but it’s not yet clear that they make a difference with average voters who don’t spend their days parsing government agencies’ posts for coded messages.