No one's saying we should force them in the way you're insinuating. Giving a basic consequence through the free market is not forcing when it is not unreasonable to request such things for the basis of public health: Supreme Court has probably rarely, if at all, dissented with the basis of the 1905 (before the pandemic that killed less people that have died now in a less advanced situation medically)
We cannot conceivably do that with people being this selfish: consequences and a sense of accountability are essential or nothing changes. We don't coddle idiocy, that just enables it, same as we don't encourage a spoiled petulant child's tantrums, we led them cry themselves hoarse and learn a lesson.
I don't wish death on anyone, but when it happens by their own idiocy, you don't see me being nearly as sympathetic as for those who took precautions and died because of the irresponsible actions of others.