Almost all engineers have to take technical writing, for most of us its not fun but certainly not a hurdle class. All technical manuals I know of are written by engineers, machinists, mechanics or other technical people. Usually the person who draws the short straw lol.
Marketing can be valuable such as logo design, brand recognition, company name (Exxon spent over a million dollars coming up with the name exxon, it literally has no meaning in any language or culture in the world, that would have been a fun project as a linguist). I have dabbled in logo design for my own resume and sort of branding myself.
The difference is these sorts of things don't require 4 years in school to learn. A lot of logos were likely designed by the business owners who back in the day had a 3rd grade education.
My philosophy is if a company or product needs HEAVY marketing it is because the product does not sell itself and perhaps is not a very good product. Granted some marketing and branding will always be required but if its over the top the owner might want to consider another product that sells easier.
All that being said there is not a lot of ongoing demand for things like that and you certainly don't need 4 years of full time schooling to do it.
There was a day when to be a good engineer didn't take a lot of school either...say for example Henry Ford? My grandfather was a fantastic engineer...he got sick his freshman year of college and was required to drop out but that didn't slow him down. We turned it into a degree...but the people who are always the best could have learned the trade on their own without formal education.
And my point is exactly that...engineers write technical manuals and the are usually horrible to read....the topic can be interesting but they have no skill at making the information "readable" or interesting...and a lot of times, their English is questionable too.
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