Jesus criticized Jewish leaders who love "the place of honor at feasts and the best seats in the synagogues, and salutations in the market places, and being called ‘rabbi’ by men" (Matt. 23:6–7). His admonition here is a response to the Pharisees’ proud hearts and their g.asping after marks of status and prestige.
He was using hyperbole (exaggeration to make a point) to show the scribes and Pharisees how sinful and proud they were for not looking humbly to God as the source of all authority and fatherhood and teaching, and instead setting themselves up as the ultimate authorities, father figures, and teachers.
Christ used hyperbole often, for example when he declared, "If your right eye causes you to sin, pluck it out and throw it away; it is better that you lose one of your members than that your whole body be thrown into hell" (Matt. 5:29, cf. 18:9; Mark 9:47). Christ certainly did not intend this to be applied literally, for otherwise all Christians would be blind amputees! (cf. 1 John 1:8; 1 Tim. 1:15). We are all subject to "the lust of the flesh and the lust of the eyes and the pride of life" (1 John 2:16).
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