Because I understand or I tguess I think I do let me add also that to the discussion. Anglian you are saying "if the church is not doing its work properly...." you keep repeating that like the standard is....what? What is the sign that the church is not doing its job properly?
What does it mean to you what is to be done "properly" that is not done? When we get down to the specifics I think it is faith bottom line. Have I have seen the existing protestant missions to thrive and attract a massive number of converts from those lapsed EO in Russia or in Greece I might have been convinced... but as yet I have not seen that at all. From what I have seen is fast converts who usually de-convert either to the EO or at worse they do the denominational church "hoping" we experience here in America. The numbers are not at all impressive.
The National Church(and I can speak for Greece at this point) is revitalizing its outreach programs. We are doing tremendous ministry with the youth and as always have done they are doing great with the elderly ministries. We have to realize that National EO churches have the advantage to do more mission work than the ones "imported" as they know its people and again their "ethos". Ethos has nothing to do with "nationality" that some I think get mixed up and confused. EThos is the 'mentality" plus the ethics/morality of a given people i.e. America has the so called 'work ethic' it has to do with their ethos as people not their nationality as it is obviously a northernn european ethos. Greece does not as their ethos is different same with Russia. So rather than characterizing "national" is it more like "religio-political-cultural" it stems from the ideologies built in a certain people. Yazlik expressed it very accurately.
So in saying this it is not "national pride" that keeps us Orthodox rather our ethos is expressed in that religion as we as people were "steeped" both in Orthodoxy and a certain culture namely Greek or Russian etc.
For Americans their ethos is in many ways identified with their "work ethic" and expressed in Protestanism with Max Weber and followed by the rise of individualism to be followed by rise of Capitalism. I am hoping I explained it well...
As far as our situation today with mission work in general.. I also think that the US and the west are not immuned to that of "empty churches" phenomenon. I am afraid that for some part is not obvious as it has been replaced by the other alternative that is the "church hoping" epidemic. If the idea of evangelization is to that of the "fast convert" I am afraid is not the right solution as it does not eliminate any problem it just manifest itself another.... Also as we see in some cases lapsed members end up to be non-beleivers. Before the stonning takes place I just want to say that whoever does not take these factors into consideration is making a mistake not taking these into account.
The national churches do. They do care about their sheep. Times are hard some will get lost some will seek alternative faiths and churches. Are these churches/faiths going to teach a new "ethos" to the members? Even an "ethos" of a "free market" religion where one has not to make a "commitment" but can 'experience" some comfort and the with the first discomfort will quit and run off to the next one?
In the EO churches that is more serious than the actual "loosing members" as that would be the least. EO church members of what at least I know would not trust (the majority) to accept some church from a 'foreign' tradition to come to their country to tell them about what they already know..

... They would question that tradition as it would be indeed foreign to their mindset but not their nationality necessarily.
Managing someone's spiritual formation presupposes knowing the people their culture and ethos. Example : Greek Evangelicals (they have a looong history in Greece) are in Greece for a while now since Greece became finally a state. They are a recognized group etc. They do worship by making the sign of the cross etc. their membership has not raised significally despite their history and continious presence in Greece. the same applies to the Catholics and the other groups there. The lapsed EO still remain the same numbers etc. I bet the same is in England with all churches (like Anglian said ) 2 million church goers out of what population?
At least Greece comes first in Chrurch attentance in Europe (gallop of about 10 years ago) I do not remember the numbers... So I honesty do not see how "opening up the market" would create more "business". It has not helped Europe a bit what makes us think it will work in a "foreign" market where buyers are not of the same mind set in Russia and Greece