Ana the Ist
Aggressively serene!
- Feb 21, 2012
- 39,990
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- Married
They've researched the numbers and discovered the number of people that get warm fuzzies from their messages are probably their core demographic, and the ones that would be turned off by it, probably wouldn't buy their products anyways. Of course the message is ultimately polarizing and has political implications, but they are in the game to sell things. And if controversy results in sales, all the better.
For instance: the Gillette ads that people were bashing. Women actually spend alot of money on razors now as compared to men men, due to the popularity of beards, electric shavers, and far less frequent shaving in general among men.

Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown
Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January, reports The Washington Times.

Gillette sales dropped...I don't think that's in debate. True, the ads are cited as only one reason....Given the popularity of beards, the relatively new sources of competition, bur it's pretty well accepted that the ads didn't help.
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