Thanks to all.
This was a mainly hypothetical question, as I'm not 'rejecting'. I'm just taking time to accept.
So I see there would be a difference between those who hear and reject, and those who never hear.
I'm getting into 'parable of the sower' territory.
"Listen then to what the parable of the sower means: When anyone hears the message about the kingdom and does not understand it, the evil one comes and snatches away what was sown in his heart."
That sounds like me, at least for the time being. But would God condemn anyone for this? After all it is "the evil one" who 'steals' the understanding, it is not, as I read it, a concious rejection.
"The one who received the seed that fell on rocky places is the man who hears the word and at once receives it with joy. But since he has no root, he lasts only a short time. When trouble or persecution comes because of the word, he quickly falls away."
This also applies to me. Mental illness can cause havoc with ones belief system.
"The one who received the seed that fell among the thorns is the man who hears the word, but the worries of this life and the deceitfulness of wealth choke it, making it unfruitful."
Half of this applies to me, namely the 'worry' part. We all have practical concerns about our jobs, housing, family etc.
"But the one who received the seed that fell on good soil is the man who hears the word and understands it. He produces a crop, yielding a hundred, sixty or thirty times what was sown."
Definitely not me.
So we have 4 distinct types of person here. It's clear that the last one is pretty secure in their beliefs. I guess the other 3 are not automatically hellbound. After all not everyone understands something on a first reading. So there should be some 'wriggle-room'.
All Bible verses from the NIV