Hello! I love the FLY LADY!!
1. I think it works if you work it. She is so encouraging because you never feel behind. Well, you might, but she is always saying, "You are not behind, jump in where you are". I like that approach because the only pressure that we feel comes from our perfectionism. Flylady talks about this a lot. Another thing that she encourages us to do is to learn to Finally Love Yourself. That is the key, I think, and the thing that seperates her program from others.
2. Baby steps. I have been a member for 3 months now, and have only gotten a few routines down. Shining my sink, getting dressed from head to shoes, and making my bed daily. These three routines have helped me a lot. I know that I have a ways to go, but each routine I add keeps me feeling better about where I am at at the moment. I have also found her decluttering tips to be a great release.
3. There are a lot of email from her, but the reminders can be deleted once you have read the subject line. I have never gotten junk mail from her site.
Hope this helps. Good luck on your new journey of learning to fly.