As I understand it, memories are 'stored' not exactly in a single place or as a physical marker, but in a more distributed way, as a
pattern of the firing of linked neurons.
Individual neurons can take part in multiple patterns of firing, so they can contribute to multiple memories.
When a memory is evoked, the pattern has been activated by some stimulus, and the neurons fire in that pattern. We can even see individual neurons taking part in this firing. In a famous example, the pattern for remembering the actress
Halle Berry could be activated by showing a person a picture of her, a drawing of her, or a sign with the letters HALLE BERRY. And this was seen in the firing activity of a particular neuron. But that neuron may have also taken part in other patterns.
"In a third subject, a neuron in the left anterior hippocampus responded to pictures of the landmark Sydney Opera House and Baha'í Temple, and also to the letter string "Sydney Opera," but not to other letter strings, such as "Eiffel Tower.""
So that one cell responded to a couple different specific famous landmarks, but not all famous landmarks.
So it looks to me that memories are different patterns of neurons firing, and these groups of neurons overlap with lots of other patterns.