UFC strikes lucrative new sponsorship with Bud Light in deal reportedly worth more than $100 million

[Valletta]

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” UFC CEO Dana White said in a press release. “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

UFC strikes lucrative new sponsorship with Bud Light in deal reportedly worth more than $100 million

The UFC is back in business with Anheuser-Busch after inking a new deal to once again make Bud Light the official beer of the promotion with the sponsorship reportedly worth over $100 million.

www.mmafighting.com

People can make a difference.

 

[The IbanezerScrooge]

[a] deal reportedly worth more than $100 million​

“I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because..." Cha-ching!

Com' on. It's all about the money. We're not stupid. I mean getting drunk and fighting are kind of the brand, but it's mostly the money.

 

[Valletta]

“I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because..." Cha-ching!

Com' on. It's all about the money. We're not stupid. I mean getting drunk and fighting are kind of the brand, but it's mostly the money.

Yes, the people boycotted and hit them in their pockets. That was the whole point of the boycott. Hopefully more people will stand up to the woke culture.

 

[GoldenBoy89]

Yes, the people boycotted and hit them in their pockets. That was the whole point of the boycott. Hopefully more people will stand up to the woke culture.

What exactly had they done wrong that needed a boycott in the first place and, what’s changed that you can now safely go back to buying from the same company?

 

[Pommer]

“I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because..." Cha-ching!

Com' on. It's all about the money. We're not stupid. I mean getting drunk and fighting are kind of the brand, but it's mostly the money.

If all one need do is switch brands of malted beverage to swill, (to prove one’s MAGA bona fides) no wonder “conservatism“ is popular.

 

[rambot]

One thing I don't like gives a whole bunch of money to something else that sucks.

Just me but, couldn't be less interested to do much more that kvetch about it once and then sign off.

 

[Valletta]

What exactly had they done wrong that needed a boycott in the first place and, what’s changed that you can now safely go back to buying from the same company?

The company was conned by the woke crowd, a crowd that is about control. A crowd that imposes their views on others. The same thing happened to Disney.

 

[friend of]

Bud Lite isn't even good beer, it's watered down flavorless.

 

[GoldenBoy89]

The company was conned by the woke crowd, a crowd that is about control. A crowd that imposes their views on others. The same thing happened to Disney.

Conned? Conned into doing what? What did the “woke crowd” make them do and what force did they use to do it?

 

[GoldenBoy89]

Bud Lite isn't even good beer, it's watered down flavorless.

That’s why it’s sold at big events like this.

 

[RocksInMyHead]

What, exactly, is your point? Bud Light dropped $100 million for an ad deal with UFC. Ok? And?

 

[Larniavc]

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” UFC CEO Dana White said in a press release. “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

UFC strikes lucrative new sponsorship with Bud Light in deal reportedly worth more than $100 million

The UFC is back in business with Anheuser-Busch after inking a new deal to once again make Bud Light the official beer of the promotion with the sponsorship reportedly worth over $100 million.

www.mmafighting.com

People can make a difference.

Cancel culture strikes again.

 

[durangodawood]

Wow 2 brands I care zero about.

 

[durangodawood]

...
People can make a difference.

What difference are you talking about?

 

[essentialsaltes]

The nation's patriots took collective action so that Kid Rock can drink Bud Light without guilt again.

 

[The IbanezerScrooge]

Yes, the people boycotted and hit them in their pockets. That was the whole point of the boycott. Hopefully more people will stand up to the woke culture.

This doesn't make any sense. I don't know what you're trying say. UFC is being paid money by AB to advertise/sponser UFC, in return they are getting advertising space and exposure. What does any of this have to do with people boycotting Bud Light or "woke culture"? Sounds like a great deal for everyone involved and like the opposite of a boycott.

I mean, if they had already had a deal with AB and dropped them to make a deal with, say, Modelo, then that would make sense, but that's not what is happening. So idk what point you're trying to make about this deal.

 

[The IbanezerScrooge]

Bud Lite isn't even good beer, it's watered down flavorless.

There's something that we can agree on. I do really like Bud Light Lime, though. I probably offset a good chunk of any effect of a boycott by myself with as much as I buy of that, lol!

 

[friend of]

There's something that we can agree on. I do really like Bud Light Lime, though. I probably offset a good chunk of any effect of a boycott by myself with as much as I buy of that, lol!

Bud light apple is really good too