keith99
sola dosis facit venenum
I swear I recall there being a low fat Twinkie when I was a kid. I remember finding them disgusting and being really disappointed when my mom accidentally picked up a box of the low fat ones rather than the regular ones. Getting a box of Twinkies was a rare treat, so getting the wrong type really stunk.
I'd say their best chance would have been introducing a whole new brand of baked goods that were healthier, but didn't carry the junk food stigma of the Hostess brand, while phasing out and/or drastically reducing production of the worst performing old Hostess brands. In other words, keep the stuff like Twinkies, which are still good sellers, and get rid of things like those pink coconut things that I have never seen anyone eat.
This is something that should have been started ages ago when it was clear the market wasn't supporting the products Hostess offered.
Thanks for bringing up the low fat as you remember it. I'd hazzard ou are quite right in what yuo recall. Your post gives me a chance to expound a bit more on my original thought re varying the twinky.
A less heavy filling was my main idea, lower fat and sugar was just a marketing thought. It first needs to be a lighter less lardlike filling.
You also point out a couple of dangers. Often brands that go 'healthy' go far too far. A desert type item needs to stay such, if health gets pushed to the point where it no longer tastes 'good' it often ends up having the bad of both worlds. Not healthy and not desert either.
Your memory also points out another hazzard. Let's say my idea is right, a lesss heavy filling could give a better taste experience and on the side be less unhealthy. That it results in a better product, one that could have saved the company. It is still possible that your previous exprience (multiplied by a few million) could be enough to sink things if the marketing is just the smallest bit off. If people remembered as you do and if the ads made them think low fat and the twinkies they did not like.....
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