"Mass media is a term denoting that section of the media specifically designed to reach a very large audience (typically at least as large as the whole population of a
nation-state), today including not only
radio and
television, which tend to be limited to the local or national level, but also the
Internet, which is global. It was coined in the 1920s, with the advent of nationwide radio networks, mass-circulation
newspapers, and magazines, especially in the
United States, although mass media was present centuries before the term became common. The mass media audience has been viewed by some as forming a "mass society" with special characteristics,
notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques of persuasion such as advertising and propaganda. Mass media can be one of the
hardest forms of media within which to decipher what is true and what is not. Given that mass media penetrates the whole of society, its reach and influence is immense. Therefore, the responsibility of those participating in this type of
communication is also great, as
the future direction of human society could well be guided by the mass media.
Mass media - New World Encyclopedia
Interesting stuff. I agree that it is a very powerful form of persuasion and I believe that the current U.S. President is a master at it. Donald Trump's rise to office was a well staged media event and I recently heard on the radio that he is running the presidency like a reality T.V. show (remember The Apprentice?).