Target Reports First Sales Decline in 6 Years After Boycotts Over ‘Pride Month’ Merchandise

[Michie]

Washington, D.C. Newsroom, Aug 17, 2023 / 15:17 pm

Target reported its first sales and revenue decline in six years on Wednesday, with comparable sales dropping by 5.4%. Target’s decline comes after a nationwide conservative-led boycott of the store over its promotion of LGBTQ+ ideology and transgender products for adults and children during June’s “Pride Month.”

The loss in sales also led to a drop in revenue, with Target earning 4.9% less than the same period last year.

According to CNBC, Target CEO Brian Cornell attributed the decline to both inflation and “negative guest reaction to our Pride collection.”

Outrage erupted this June after shoppers discovered transgender and Pride-themed clothes and merchandise for adults and children.

Continued below.

Target sees Q2 losses after Pride month

Target’s decline comes after a nationwide conservative-led boycott of the store over its promotion of LGBTQ+ ideology and transgender products.

www.catholicnewsagency.com

 

[atpollard]

Good.

I am less opposed to "PRIDE" events than I am tired of Companies getting involved in debates they have no business taking sides on. The "JOB" of a store is to sell customers the products that their customers are looking for. If a specific store carried a specific item and that item sold, then they should order more. If that item did not sell, then they should replace it with another item likely to sell better.

THIS is not THAT. A national campaign to "celebrate" one side of a controversial political issue is an invitation to get burned for playing with FIRE. Hopefully Target and Busch have learned the lesson that "Politics does not sell, it causes trouble" and will avoid wading into waters that they have no reason to be in. Try having a "Southern White Pride" event and see how that goes for you ... NO, companies do NOT need to wade into the discussion on CULTURE and MORALITY.