Video games are a means to escape the everyday humdrum and explore alternative realities. In order to access these sometimes fantastically antisocial worlds, we commandeer digital avatars. Most of the time, we're able to maintain a healthy mental barrier between the fantasy of the virtual and the snooze of the actual. But a growing body of research suggests that The Matrix may exert more influence on people's thoughts and behaviors in the real world than previously believed.
A recent Stanford University Study (PDF) found that female players who inhabited sexualized video game avatars had a tendency to internalize the avatar's appearance and showcased more self-objectification than those who "wore" non-sexualized avatars.
Study: Sexualized game avatars may cause self-objectification in real world women | TechHive
There are some suggestions here that might apply to women who are inappropriate content enthusiasts as well.