Stew Leonard

[The Story Teller]

Stew Leonard​

“If you want to attract attention, make an everyday chore exciting and fun.”
—A. C. Elliott​

Executives from major corporations have gone to Stew Leonard’s store in Norwalk, Connecticut, to learn lessons from the master. In 1969, when the Leonard family farm was split by a new highway, they decided to take advantage of the traffic by setting up a small dairy store. Stew used ideas from two of his heroes, Dale Carnegie and Walt Disney, to develop his store into something special. From Disney, Leonard learned the virtues of “Cleanliness, quality, and fun.” From Carnegie, he learned, “Successful people are the few / Who focus in and follow through” and “Lower the price / Sell the Best / Word of Mouth / Does the rest.”
From a small start, his store expanded more than two dozen times. When it reached 100,000 square feet, it was the largest dairy store in the world. Carved into a three-ton granite bolder outside the store are “Leonard’s Rules,” which state, “Rule 1: The customer is always right! Rule 2: If the customer is wrong, reread Rule 1.” Entertainment provided for customers has included a glass-enclosed dairy plant, a cow that moos at the press of a button, a petting zoo, and a singing eight-foot robot dog. The store’s walls are covered with employee diplomas from Dale Carnegie and pictures of customers holding Stew Leonard bags. One picture shows a customer at the Kremlin, one is from atop the Great Wall of China, and one is from the floor of the Pacific Ocean. All of this hoopla has translated into a staggering success.
Consider This: People want to have a good time, even when shopping. They want to feel like they are at Disneyland, and they want to be treated like royalty. Give them that, and they will come in droves.
Submitted by Richard

 

[JPPT1974]

Meaning give them the world regardless!

 

[brachah]

true. i wl remember give them that...

i need all these remainders on business. pls keep them coming. tks.

 

[skipper]

very smart man

 

[CCe]

I'm glad it worked out for him but I'm not so sure I agree with "the customer is always right". Sometimes he's just a jerk.

Stew Leonard

“If you want to attract attention, make an everyday chore exciting and fun.”
—A. C. Elliott​

Executives from major corporations have gone to Stew Leonard’s store in Norwalk, Connecticut, to learn lessons from the master. In 1969, when the Leonard family farm was split by a new highway, they decided to take advantage of the traffic by setting up a small dairy store. Stew used ideas from two of his heroes, Dale Carnegie and Walt Disney, to develop his store into something special. From Disney, Leonard learned the virtues of “Cleanliness, quality, and fun.” From Carnegie, he learned, “Successful people are the few / Who focus in and follow through” and “Lower the price / Sell the Best / Word of Mouth / Does the rest.”
From a small start, his store expanded more than two dozen times. When it reached 100,000 square feet, it was the largest dairy store in the world. Carved into a three-ton granite bolder outside the store are “Leonard’s Rules,” which state, “Rule 1: The customer is always right! Rule 2: If the customer is wrong, reread Rule 1.” Entertainment provided for customers has included a glass-enclosed dairy plant, a cow that moos at the press of a button, a petting zoo, and a singing eight-foot robot dog. The store’s walls are covered with employee diplomas from Dale Carnegie and pictures of customers holding Stew Leonard bags. One picture shows a customer at the Kremlin, one is from atop the Great Wall of China, and one is from the floor of the Pacific Ocean. All of this hoopla has translated into a staggering success.
Consider This: People want to have a good time, even when shopping. They want to feel like they are at Disneyland, and they want to be treated like royalty. Give them that, and they will come in droves.
Submitted by Richard

 

[brachah]

"but I'm not so sure I agree with "the customer is always right". Sometimes he's just a jerk."


very true too. hahaha...

 

[The Story Teller]

"but I'm not so sure I agree with "the customer is always right". Sometimes he's just a jerk."


very true too. hahaha...

Always treat people as you would like to be treated..

 

[CCe]

Always treat people as you would like to be treated..

 

[JPPT1974]

When we treat people the way
We want to be treated
We are doing so with God!

 

[myallforhim]

Love the story.

 

[brachah]

“If you want to attract attention, make an everyday chore exciting and fun.”

sing fm ur heart a new song each day to the lord.

 

[The Story Teller]

When we treat people the way
We want to be treated
We are doing so with God!

Love one another as He Loved us first..

 

[The Story Teller]

Love the story.

Thanks, more to come..

 

[The Story Teller]

“If you want to attract attention, make an everyday chore exciting and fun.”

sing fm ur heart a new song each day to the lord.

God doesn't want to hear you, He wants to hear From you. Sometimes the smallest voice make the loudest sounds.