Could you explain further how Captain Marvel appealing to the "woke" crowd doomed Dark Phoenix?
Why didn't Captain Marvel appealing to the woke crowd not also doom Captin Marvel instead of it being the huge blockbuster it was?
Finally, is there a difference between visibly appealing and just appealing?
Captain Marvel had the whole hype machine going for it, such that - allegedly - many theaters were sold out. Once the film was in theaters, however, everyone who
hadn't bought into the hype train slammed it, myself included, for such issues as Larson's wooden acting and the shockingly poor effects work compared to other Marvel titles. Things trailed off after that, such that unsold copies of the special edition home video releases are now piling up like unsold copies of the Carol Danvers comic books (no, seriously; Danvers hasn't been able to carry a solo book in almost a decade, yet Marvel simply re-numbers everything back to #1 instead of declaring anything to be cancelled). That leaked footage from the deleted scenes included in the home video release show Danvers
torturing a guy because he was crass to her represented the final nail in the coffin, as the scene makes her look like a villain instead of a hero.
And let's face it: even as far back as 2017 retailers were telling Marvel
to their face that the "diversity" characters (the word was used by one specific retailer) weren't selling and that efforts to push them were only alienating both long-time consumers who wanted the classic heroes and movie / TV show fans who were wondering where the characters being pushed on the screen were. This was widely covered when it happened, and so both Disney and Fox should have known that things like choosing "I'm Just A Girl" for Danvers' big fight scene or the "X-Women" crack in Dark Phoenix would not be greeted warmly. Sure enough, it all went over like New Coke.
Disney claims that they have Brie Larson under contract for five more movies, but right now folks are tired of Larson in the role (including, reportedly, some of the other actors, especially given her behavior during a series of publicity interviews ahead of "Endgame") and want to see Monica Rambeau take up the mantle. In fact, with X-Men now back under Disney's control and ready for insertion into the MCU, we have a means to make that happen: a(n in)famous story arc from the early 1980s has Rogue stealing Danvers' powers, sidelining her for
years; in the comics she had to receive a new set of powers and adopt the name "Binary", while in the 1990s X-Men cartoon series the trauma had left her comatose. I'm already seeing people
the world over predicting the implementation of that story arc if an Avengers / X-Men cross-over happens, especially if Larson's behavior gets any more toxic than it already is.