Language is dynamic. Word usage changes over time. This may not be nice (a word that originally meant "silly" or "foolish") and may sound silly (a word that originally meant "blessed"or "worthy") but that's just a simple (a word that originally meant "blameless" or "ignorant") fact of life, and your hurt feelings are irrelevant. Sorry to say this, but you're fighting a losing battle in this instance. Unique is coming to mean "unusual", hence the frequently used "very unique".I cannot go with you on this one. Fundamental English language principle: you cannot qualify an absolute. Unfortunately, celebrities, the great unwashed and even BBC journalists routinely commit the offence.
In short, the word is not being used that way, it is being misused that way. In a decade or so such misuse will be wholly acceptable and we will have lost the valuable clarity that proper usage delivers.
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