- Feb 5, 2002
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In the wake of Jaguar’s controversial “Copy Nothing” ad campaign, Volvo has attracted widespread acclaim for a recent pro-family advertisement, which many see as a counterpoint to the growing cultural divide in advertising and branding.
Launched Nov. 19 as part of a major rebranding effort, Jaguar’s initial “Copy Nothing” ad features androgynous models in colorful outfits, including a man wearing a dress, as slogans such as “create exuberant,” “delete ordinary” and “break moulds” flash on screen. Notably absent in the 30-second commercial are any of Jaguar’s cars.
Despite generating over 160 million views across social media platforms, the ad sparked significant backlash. Critics accused the British luxury car company of sidelining its products in favor of progressive, “woke” messaging.
Continued below.
www.oursundayvisitor.com
Launched Nov. 19 as part of a major rebranding effort, Jaguar’s initial “Copy Nothing” ad features androgynous models in colorful outfits, including a man wearing a dress, as slogans such as “create exuberant,” “delete ordinary” and “break moulds” flash on screen. Notably absent in the 30-second commercial are any of Jaguar’s cars.
Despite generating over 160 million views across social media platforms, the ad sparked significant backlash. Critics accused the British luxury car company of sidelining its products in favor of progressive, “woke” messaging.
Why is Volvo’s ad resonating?
Continued below.
New pro-family ads by Volvo and Apple widely celebrated online
Following Jaguar's controversial relaunch campaign that many deemed "woke," Volvo and Apple's recent pro-family ads have garnered much praise.
www.oursundayvisitor.com
