stevil
Godless and without morals
It's the embodiment of the core value of "selfishness"A Faustian bargain if ever there was one.
It is what drives "Nationalism" and is the core tenant for Trump, and was the single ethical principle by which the Trump administration was driven by.
It can be justified by "I'll do what's in my best interests and I leave everyone else to look after their own best interests"
So promoting anti-vax and anti masks does lead to deaths in his audience, but that is what his audience wants to hear anyway and hence drives up his viewership and hence the advertising revenue.
If people take his advice, that's on them, their choice after all, and that leads to only 1% of those dying, it's not a significant loss on his viewership and won't impact advertising revenue. So worth it in the long run as it keeps his employer happy and probably helps on bonuses and perhaps next contract negotiations.
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