- Feb 5, 2002
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‘#BoycottHersheys’ trended shortly after Hershey Canada announced its new pro-transgender campaign.
(LifeSiteNews) – The hashtag “Boycott Hershey” trended on Twitter this week after the company used a gender confused man to promote a candy bar intended to celebrate International Women’s Day.
Hershey Canada, the Pennsylvania-based chocolate company’s Canadian branch, used “transgender” rights activist and gender- confused man “Fae” Johnstone to promote a limited edition series of chocolate bars called Her for She, which features Johnstone and four women on the bar’s wrapper in an attempt to celebrate International Women’s Day.
Johnstone announced his participation in Her for She on Twitter Wednesday. The post featured a video of Johnstone with the four women used in the campaign, in which Johnstone is heard saying “We can create a world where everyone is able to live in public space as their honest and authentic selves.”
Conservatives and feminists, reacting to Johnstone’s participation in the campaign, called for a boycott of the candy company, with the hashtag “Boycott Hersheys” trending shortly after Johnstone’s initial tweet. Others noted the irony of a man promoting a candy bar intended to promote women.
Continued below.
(LifeSiteNews) – The hashtag “Boycott Hershey” trended on Twitter this week after the company used a gender confused man to promote a candy bar intended to celebrate International Women’s Day.
Hershey Canada, the Pennsylvania-based chocolate company’s Canadian branch, used “transgender” rights activist and gender- confused man “Fae” Johnstone to promote a limited edition series of chocolate bars called Her for She, which features Johnstone and four women on the bar’s wrapper in an attempt to celebrate International Women’s Day.
Johnstone announced his participation in Her for She on Twitter Wednesday. The post featured a video of Johnstone with the four women used in the campaign, in which Johnstone is heard saying “We can create a world where everyone is able to live in public space as their honest and authentic selves.”
Conservatives and feminists, reacting to Johnstone’s participation in the campaign, called for a boycott of the candy company, with the hashtag “Boycott Hersheys” trending shortly after Johnstone’s initial tweet. Others noted the irony of a man promoting a candy bar intended to promote women.
Continued below.
Hershey's faces boycott after ad with 'transgender' man promotes 'Women's Day' chocolate bar - LifeSite
‘#BoycottHersheys’ trended shortly after Hershey Canada announced its new pro-transgender campaign.
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