What is the reason that we would behave irrationally, though?
Parts of our brain are, in evolutionary terms, much older than others. Our brain stem, which controls our most basic bodily functions, is truly ancient: you can find similar structures all over the evolutionary tree. A step above that you have the amygdala, which is also pretty old, and is responsible for your “gut reaction” type emotions, like anger and fear.
The “clever” parts of your brain—the reasoning and problem-solving parts—are much newer, so they’ve not been evolving nearly as long, and they are not so fast or certain as the more ancient parts. Although they’re more sophisticated, your
instincts all come from your more primitive brain, and instincts are very powerful things.
Furthermore, even your shiny new brain didn’t evolve in the modern world, a world of savings banks and microwaves and global economics and hamburgers. Here’s an example from Gary Marcus’ book:
“… would you drive across town to save $25 on a $100 microwave? Most people would say yes, but hardly anybody would drive across town to save the same $25 on a $1,000 television. From the perspective of an economist, this sort of thinking … is irrational. … Either the value of your time and gas is less than $25, in which case you should make the drive, or your time and gas are worth more than $25, in which case you shouldn’t make the drive. End of story.
“… In the clear-eyed arithmetic of the economist, a dollar is a dollar is a dollar, but most ordinary people can’t help thinking about money in a somewhat less rational way: not in absolute terms, but in
relative terms.”
And here’s his explanation:
“To start with, humans didn’t evolve to think about numbers…. Clearly, both counting systems and money are cultural inventions. On the other hand, all vertebrate animals are built with what some psychologists call an “approximate system” for numbers, such that they can distinguish more from less. And that system in turn has the peculiar property of being “nonlinear”: the difference between 1 and 2 subjectively seems greater than the difference between 101 and 102. …
“In some domains, [this] makes a certain amount of sense: a storehouse of an extra 2kilos of wheat relative to a baseline of 100 kilos isn’t going to matter if everything after the first kilos ultimately spoils; what really matters is the difference between starving and not starving. Of course, money doesn’t rot (except in times of hyperinflation), but our brain didn’t evolve to cope with money; it evolved to cope with
food.”
So there you go: one example of why we behave irrationally as a consequence of our evolutionary history.