I agree with the above post about house odds. If a guy is looking at an image of a an immodestly dressed woman in a film, TV ad, magazine cover, on the internet, or say high school girls in those incredibly short vollyball shorts (How can the schools let them dress like that?), the probability is the looking will turn to lusting within seconds. It is possible that he is not lusting. Every immodestly dressed female, or image of a female, is not a potential temptation for lust for every male. My grandmother walking down the beach in an tiny bikini would probably raise a reaction from men, but it would not be lust. I think we all get the picture here.
Clearly however,the females that TV shows, advertisers, movie producers, magazine editors , and bar owners, choose to feature in immodest dress are chosen because they will appeal to the majority of males. And when I say "appeal" I mean men will find them appealing to lust over. Even professional sports play this game, and not just with the cheerleaders any more. My wife and I do not have TV reception, but we were over at my grandparents' house a few months ago and there was a women's tennis match on. My, has the attire changed since the days I frequented the courts! The player was practically falling out of the top of her bathingsuit-like top. My wife was P.O.d because I kept looking on in a combination of "I can't believe this" and what can only be called lust. I work hard daily not to lust, but if I don't flee temptation and have accountability, the chance of living purely is nil.