Cracker Barrel loses almost $100 million.

ozso · 2025-08-23T08:44:27-0500

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release.

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name.

This is another go woke go broke situation. Where the CEO wants to change the company's image. Apparently not having any appreciation for who her customers are. What the main demographic is.

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

www.cbsnews.com

public hermit · 2025-08-23T08:53:17-0500

ozso said:
Cracker Barrel loses almost $100 million in value as stock plunges after new logo release.

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name.

This is another go woke go broke situation. Where the CEO wants to change the company's image. Apparently not having any appreciation for who her customers are. What the main demographic is.

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This is silly. Why does it matter if they change the logo? For all the conservative complaints about whining liberals, they sure do get upset over stupid stuff. I think conservatives need a big hug. :hug:

comana · 2025-08-23T08:59:19-0500

How is this woke? Is any change automatically woke now?

wing2000 · 2025-08-23T08:59:39-0500

ozso said:
Cracker Barrel loses almost $100 million in value as stock plunges after new logo release.

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name.

This is another go woke go broke situation. Where the CEO wants to change the company's image. Apparently not having any appreciation for who her customers are. What the main demographic is.

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

www.cbsnews.com

I've been to Cracker Barrel a few times with my parents (who have since passed). I never saw anyone in overalls...and that was in the heart of Pennsylvania farming country.

I don't understand how removing the image of the man from the logo is such a big deal in some quarters (apparently).

GoldenBoy89 · 2025-08-23T09:00:38-0500

New right wing outrage du jour just dropped just in time to distract the right for another week or so.

I promise you no liberals are losing sleep over Cracker Barrel falling out of favor with y’all.

durangodawood · 2025-08-23T09:15:45-0500

Terrible. Old white men have no role models in media and culture. Representation matters!

durangodawood · 2025-08-23T09:34:40-0500

Srsly tho, the new logo looks like a dog biscuit. A woke dog biscuit.

ozso · 2025-08-23T09:48:45-0500

wing2000 said:
I've been to Cracker Barrel a few times with my parents (who have since passed). I never saw anyone in overalls...and that was in the heart of Pennsylvania farming country.

I don't understand how removing the image of the man from the logo is such a big deal in some quarters (apparently).

Apparently people went there to experience a certain type of atmosphere. The interiors have been changed too, to give "a more clean appearance".

ozso · 2025-08-23T09:54:18-0500

comana said:
How is this woke? Is any change automatically woke now?

Well you gotta see it from the customer's point of view.

wing2000 · 2025-08-23T09:56:25-0500

ozso said:
Apparently people went there to experience a certain type of atmosphere. The interiors have been changed too, to give "a more clean appearance".

....less clutter?

<shrug>

Image from WSJ:
An updated Cracker Barrel restaurant in Mt. Juliet, Tenn. The revamp gives the outlets a brighter, more contemporary look.

wing2000 · 2025-08-23T09:59:23-0500

ozso said:
Well you gotta see it from the customer's point of view.

As with any company updating their image, I don't doubt it was based on customer feedback...as the CEO noted.
I would add, companies that fail to keep up with the changing demographics will eventually go out of business..

IMO, this dustup has less to do with offended cutomers than MAGA social media types looking for hits.

durangodawood · 2025-08-23T10:00:26-0500

For my sides could I have the uncollared greens and the fried woke-ra please.

ozso · 2025-08-23T10:03:41-0500

wing2000 said:
....less clutter?

<shrug>

Image from WSJ:
An updated Cracker Barrel restaurant in Mt. Juliet, Tenn. The revamp gives the outlets a brighter, more contemporary look.

Contemporary is the opposite of an old country store.

comana · 2025-08-23T10:04:59-0500

ozso said:
Well you gotta see it from the customer's point of view.

I can’t sit through that much of Shapiro. 3 mins in and nothing about woke. Businesses rebrand, redecorate, update, change logos all the time. How is that woke (your word) is my question?

ozso · 2025-08-23T10:05:54-0500

wing2000 said:
As with any company updating their image, I don't doubt it was based on customer feedback...as the CEO noted.
I would add, companies that fail to keep up with the changing demographics will eventually go out of business..

IMO, this dustup has less to do with offended cutomers than MAGA social media types looking for hits.

Even though the article I posted was from CBS?

wing2000 · 2025-08-23T10:06:41-0500

ozso said:
Contemporary is the opposite of an old country store.

It strikes me as more "farmhouse" style than contemporary. The same farmhouse style that is so prevelant in new homes recently. Who wants to eat in a dark, cluttered dining room?

wing2000 · 2025-08-23T10:07:53-0500

ozso said:
Even though the article I posted was from CBS?

How did this "controversy" start?

Nithavela · 2025-08-23T10:08:50-0500

public hermit said:
This is silly. Why does it matter if they change the logo? For all the conservative complaints about whining liberals, they sure do get upset over stupid stuff. I think conservatives need a big hug.

Just another cheese situation.

https://x.com/disclosetv/status/1956748714761953706

ozso · 2025-08-23T10:13:36-0500

comana said:
I can’t sit through that much of Shapiro. 3 mins in and nothing about woke. Businesses rebrand, redecorate, update, change logos all the time. How is that woke (your word) is my question?

What I have read and heard is costumers are calling it woke. It's losing business because the customers think it's gone woke. Adding it to the 'go woke go broke' trend. If you insist on exploring my personal feelings about it, I've never been anywhere near one. I'm only in the position of exploring why others have a problem with it. Since I've never been in a Cracker Barrel, on a personal level I couldn't care less about changes I've never experienced.

public hermit · 2025-08-23T10:17:55-0500

wing2000 said:
....less clutter?

<shrug>

Image from WSJ:
An updated Cracker Barrel restaurant in Mt. Juliet, Tenn. The revamp gives the outlets a brighter, more contemporary look.

View attachment 368968

I did like all the old clutter. Goodness, liberals mess up everything. Poor papa, they removed that old, rusty, bulb planter from the 30's he loved to sit by. The world has gone to hell in a hand basket, for sure.

Cracker Barrel loses almost $100 million.

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