I see this particular photo being circulated from a Google search, then I saw the surname Sarkeesian. After that it's apparent that the furor is from Gamergate.
I recently moved to a city where neighborhood segregation is rather stark. The biggest problem arises from universities (you know, those pillars of liberal tolerance) that seek to expand their territory (but that's another subject). What also happens is an influx of young, white hipsters and yuppies that want to buy the beautiful, historic homes in the area. However, being in a neighborhood that is mostly black, they're not too keen on patronizing their establishments. One such business was a bar that started receiving noise complaints. More noise complaints, more inspections, eventually the place closed down (owner moved elsewhere), but this left that place open. What followed was a bar that had a hipster-style name, menu, etc.
My office mate was couchsurfing when he first came to the city looking for housing and said he stayed with a professor at the university, and the professor highlighted how they "got them," and referenced other businesses they wanted to target. The businesses, small local beer shops (they also contain seating for patrons, but they're not a bar). The clientele are mostly poor, working-class racial minorities, but they're not desirable members of the community. Unlike the bar, these places don't get loud since they're essentially liquor stores (so they're closed at night), but that doesn't stop them from being targets.
What's funnier is these are the same people that will likely post on Facebook voicing their disapproval of an online racist because that's easy. Talking about systemic issues is more difficult and complex. It's hard to talk about gentrification, how instead of enhancing businesses, they supplant them with something more familiar to themselves, or the influx of wealthier residents brings a private security patrol and increased police presence (where were you guys before?).
